Customers are rewarding companies that use so-called “green marketing” tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing, reports Media Buyer Planner.

The report, Green Marketing: What Works & What Doesn’t - A Marketing Study of Practitioners, also revealed that increased spending on green advertising and marketing is, in many cases, the result of firms finding distinct additional marketing and advertising advantages with green messages.

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