|
News Brief -
Marketing
|
|
Friday, 24 April 2009 20:45 |
|
Indianapolis — Two free-lance writers for Indiana Living Green magazine picked up awards from the Indiana chapter of the Society of Professional Journalists, for articles published in 2008.
Doreen G. Howard won second place for consumer reporting for "Microbe Management: How to Build Fertile Soil," which appeared in the March/April 2008 issue.
Amanda Petrucelli won third place in the environmental writing category for "Mussels in Peril," which ran in the May-June 2008 issue.
The awards were presented April 24, 2009 at the Marriott North in Indianapolis.
Freelancer L. Mark Finch won an SPJ award in 2008 in consumer writing for "Auto Industry Innovations Provide More Green Choices," which appeared in the July-August 2007 issue.
Advertising supported, Indiana Living Green: A Hoosier's Guide to a Sustainable Lifestyle is in its third year of publication. It has 20,000 circulation and an estimated 60,000 readers.
|
|
News Brief -
Marketing
|
|
Monday, 23 February 2009 19:00 |
|
Indianapolis - The Daily Green is preparing its second annual Heart of Green Awards, and Lynn Jenkins has been nominated as a Local Hero.
To read more at the Daily Green website. |
|
News Brief -
Marketing
|
|
Tuesday, 10 February 2009 01:57 |
|
Elkhart, Ind. - At least 2,000 people crammed into the Concord High School gym Tuesday (Feb. 9, 2009) to hear President Barack Obama drum up support for the $800 billion stimulus package now being considered by Congress. The crowd spent more than an hour waiting outside in cold weather to get in and another hour waiting inside.
Lynn Jenkins, publisher of Indiana Living Green magazine, was part of the group organized by the Hoosier Environmental Council. She carpooled with Matthew Standish of Lafayette, owner of the Web site: www.TuwA.com , which specializes in sustainable products.
Jenkins said the crowd was enthusiastic about green jobs, health care, schools, infrastructure and tax cuts for middle class. “It was very inspiring and a valuable experience,” she said.
Obama picked Elkhart because it has a 15.3 percent unemployment rate, the third highest in the country and more than three times what it was a year ago. The president did mention several green initiatives, including jobs in the renewable energy sector, clean energy and others.
|
|
News Brief -
Marketing
|
|
Friday, 04 January 2008 02:17 |
The Federal Trade Commission is beginning a regulatory review of its environmental marketing guidelines, also known as the Green Guides. The guides outline general principles for all environmental marketing claims and provide specifics about certain green claims, such as degradabilty, compostability, recyclability, recycled content, and ozone safety. The commission is requesting comments on the guides, including standard questions about costs, benefits, and effectiveness of the guides, and questions on specific topics, including “sustainable” and “renewable” claims.
As part of the Green Guides review, the FTC will be holding public meetings or workshops on a number of green marketing topics. Through the workshop and related public comments, FTC staff will explore advertising claims related to these products, as well as issues of consumer perception, substantiation, and self-regulation. The first will address the marketing of carbon offsets and renewable energy certificates. That workshop will be 9 a.m. to 5 p.m., Jan. 8 at the FTC’s Conference Center at 601 New Jersey Ave NW, in Washington, DC.
While the review was scheduled to begin in 2009, because of the current increase in green advertising claims, the commission is reviewing the guides at this time to ensure they reflect today’s marketplace. The guides were last updated in 1998.
The initial comment period on the Green Guides will be open until Feb. 11. For more information: http://www.ftc.gov/opa/2007/11/enviro.shtm
|
|
News Brief -
Marketing
|
|
Thursday, 03 January 2008 04:09 |
Alexandria, Va. — What will the top color trends be in 2008? What’s driving those trends? According to Color Marketing Group, the leading international association of color design professionals, genuine concern for the environment remains the strongest influence on the colors we’ll see and buy next year.
CMG members track trends and specify the colors for paints, cars, carpets, furnishings and thousands of other products. CMG has been predicting colors for at least 43 years.
Here’s CMG’s predictions:
1. Looking Green — People want things they wear and things they use now to look “green,” no matter what color they are. In 2008, looking stylish means looking natural. Materials will look hand-made, un-dyed and unbleached. Products will look more like what they're actually made of, with lots of texture and all the natural imperfections proudly showing through. Off-whites, sandy and linen-y colors, rock and soil colors, brownish-greens – the colors of nature are seriously fashionable now.
For more information about the organization’s predictions: http://www.colormarketing.org/Media.aspx?id=784
|
|
|
