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Marketing
Conexus Indiana releases statewide strategic plan for logistics industry PDF Print E-mail
News Brief - Marketing
Tuesday, 30 March 2010 09:14

Plan formed by council of logistics industry leaders to advance Indiana’s position as the “Crossroads of America”

INDIANAPOLIS—This week, Conexus Indiana, an initiative to grow the state’s logistics and advanced manufacturing industries, is releasing a statewide strategic plan to leverage Indiana’s position at the heart of the global supply chain and make the state a destination for logistics businesses and jobs.

The plan focuses on key areas of infrastructure, public policy, and workforce development ensuring that those things necessary for Indiana’s logistics success are in place to create a more attractive business environment to locate in Indiana, grow existing logistics businesses, and create high paying jobs for Hoosiers.

“Indiana isn’t called the ‘Crossroads of America’ for nothing. The low cost of doing business, centralized location, and the fact that Indiana ranks first in the nation in terms of interstate access make this an ideal place for logistics growth,” said David Holt, vice president, operations and business development for Conexus Indiana. “However, that position could be threatened if we ignore key infrastructure improvements, fail to maximize capacity, have an unprepared workforce or adopt government policies that make it more difficult to ship goods to and from our state.”

The report is the result of a two-year study by the Conexus Indiana Logistics Council Executive Committee (LCEC), a group of 36 logistics executives and thought leaders from throughout Indiana representing all sectors of the logistics industry, including trucking, air, rail, waterborne, and warehousing and distribution. The LCEC marks the first time the logistics industry has created a forum for executives from both the public and private sectors to discuss issues affecting their industry and build a common agenda. Conexus Indiana was a catalyst in the formation of this group and establishing the LCEC as a body that will continue to shape the state’s logistics industry for years to come.

“The logistics community has rarely agreed so unanimously on measures of common impact,” said Holt. “This strategic plan provides us with one road map that considers all the stakeholders and will help Indiana maximize short-term and long-term success for the industry, making the state a true logistics magnet.”

Indiana has several advantages that support the state’s reputation as a logistics leader. Indiana ranks first in the nation for interstate access and interstate miles, ninth in rail miles, and 15th in terms of foreign and domestic waterborne shipping. There are active ports on Lake Michigan and the Ohio River, and the state boasts two of the nation’s top 100 cargo airports in Indianapolis and Fort Wayne.

However, the LCEC identified several areas for improvement, including:

  • Transportation “bottlenecks” in key regions that constrain the efficient movement of freight
  • Lack of intermodal rail services
  • Underutilized air facilities with little international freight movement
  • Lack of efficient connectivity between different modes of transportation
  • Decaying lock infrastructure on the Ohio and Mississippi rivers and the Great Lakes
  • Lack of dredging that prohibits barges/ships from maximizing capacity
  • Areas lacking interstate or interstate-like access, such as Southwestern Indiana
  • A workforce lacking the skills needed for increasingly high-tech logistics careers

These shortfalls have created higher costs, potential environmental impacts, inefficient freight movement, loss of productivity for Indiana businesses, and safety impacts. Potential solutions detailed in the plan include the development of large intermodal/multimodal facilities in Indiana; supporting the construction and redesign of key locks; development of a plan to attract greater volumes of air freight business; support for the completion of key infrastructure projects in bottleneck areas; and the identification and creation of a plan to improve and provide infrastructure-like access to regions/cities with limited accessibility based on impact and potential. The plan also includes a logistics skills template, based on input from industry leaders, aimed at preparing the workforce needed to sustain future growth in the industry.

Conexus Indiana plans to release a second phase of its strategic plan next year, which will recommend ways to improve the financing mechanisms for infrastructure; facilitate a discussion on a public policy package for the Indiana General Assembly and Congress; and long-term goals and tactics.

“Though this plan lays a solid foundation for forward progress in the logistics industry, our work has only just begun,” Holt said. “We will continue to study these issues in the coming months and work toward advancing the many strategies outlined in this plan.”

About Conexus Indiana

Conexus Indiana is the state’s advanced manufacturing and logistics initiative, dedicated to making Indiana a global leader in high-growth, high-tech industries. Conexus is focused on strategic priorities like workforce development, creating new industry partnerships and marketing our competitive advantages.

For more information about Conexus Indiana, please visit http://www.conexusindiana.com.

 
Consumers reward green marketing tactics PDF Print E-mail
News Brief - Marketing
Tuesday, 19 January 2010 17:48

Customers are rewarding companies that use so-called “green marketing” tactics and are willing to pay more for the same product when it is presented with an environmentally friendly message, according to a recent research report from Environmental Leader and Watershed Publishing, reports Media Buyer Planner.

The report,
Green Marketing: What Works & What Doesn’t - A Marketing Study of Practitioners, also revealed that increased spending on green advertising and marketing is, in many cases, the result of firms finding distinct additional marketing and advertising advantages with green messages.

 





 
ILG wins two journalism awards PDF Print E-mail
News Brief - Marketing
Friday, 24 April 2009 20:45

Indianapolis — Two free-lance writers for Indiana Living Green magazine picked up awards from the Indiana chapter of the Society of Professional Journalists, for articles published in 2008.

Doreen G. Howard won second place for consumer reporting for "Microbe Management: How to Build Fertile Soil," which appeared in the March/April 2008 issue.

Amanda Petrucelli won third place in the environmental writing category for "Mussels in Peril," which ran in the May-June 2008 issue.

The awards were presented April 24, 2009 at the Marriott North in Indianapolis.

Freelancer L. Mark Finch won an SPJ award in 2008 in consumer writing for "Auto Industry Innovations Provide More Green Choices," which appeared in the July-August 2007 issue.

Advertising supported, Indiana Living Green: A Hoosier's Guide to a Sustainable Lifestyle is in its third year of publication. It has 20,000 circulation and an estimated 60,000 readers.

 

 

 
ILG publisher nominated for Green Heart award PDF Print E-mail
News Brief - Marketing
Monday, 23 February 2009 19:00
Indianapolis - The Daily Green is preparing its second annual Heart of Green Awards, and Lynn Jenkins has been nominated as a Local Hero.

To read more at the Daily Green website.

 
Enthusiasm high in Elkhart for Obama PDF Print E-mail
News Brief - Marketing
Tuesday, 10 February 2009 01:57

Elkhart, Ind. - At least 2,000 people crammed into the Concord High School gym Tuesday (Feb. 9, 2009) to hear President Barack Obama drum up support for the $800 billion stimulus package now being considered by Congress. The crowd spent more than an hour waiting outside in cold weather to get in and another hour waiting inside.

Lynn Jenkins, publisher of Indiana Living Green magazine, was part of the group organized by the Hoosier Environmental Council. She carpooled with Matthew Standish of Lafayette, owner of the Web site: www.TuwA.com , which specializes in sustainable products.

Jenkins said the crowd was enthusiastic about green jobs, health care, schools, infrastructure and tax cuts for middle class. “It was very inspiring and a valuable experience,” she said.

Obama picked Elkhart because it has a 15.3 percent unemployment rate, the third highest in the country and more than three times what it was a year ago. The president did mention several green initiatives, including jobs in the renewable energy sector, clean energy and others.

 
FTC to review environmental marketing guides PDF Print E-mail
News Brief - Marketing
Friday, 04 January 2008 02:17
The Federal Trade Commission is beginning a regulatory review of its environmental marketing guidelines, also known as the Green Guides. The guides outline general principles for all environmental marketing claims and provide specifics about certain green claims, such as degradabilty, compostability, recyclability, recycled content, and ozone safety. The commission is requesting comments on the guides, including standard questions about costs, benefits, and effectiveness of the guides, and questions on specific topics, including “sustainable” and “renewable” claims.

As part of the Green Guides review, the FTC will be holding public meetings or workshops on a number of green marketing topics. Through the workshop and related public comments, FTC staff will explore advertising claims related to these products, as well as issues of consumer perception, substantiation, and self-regulation. The first will address the marketing of carbon offsets and renewable energy certificates. That workshop will be 9 a.m. to 5 p.m., Jan. 8 at the FTC’s Conference Center at 601 New Jersey Ave NW, in Washington, DC.

While the review was scheduled to begin in 2009, because of the current increase in green advertising claims, the commission is reviewing the guides at this time to ensure they reflect today’s marketplace. The guides were last updated in 1998.

The initial comment period on the Green Guides will be open until Feb. 11. For more information: http://www.ftc.gov/opa/2007/11/enviro.shtm
 
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